What Is Website Content? Website content is any text, image, video, and audio elements on a website. Done well, it helps attract, inform, and engage prospects who land on your site. And encourages them to take desired actions, like signing up for a newsletter. Over time, this content can help turn visitors into customers. Types of Website Content Different types of web content include: Blog posts are articles that share insights, information, or opinions on specific topics. They’re particularly good for gaining visibility in search engines. Company pages are core webpages about your business that rarely change, like the homepage, about us page, or services page. Ebooks are downloadable resources that explore a topic in depth. They’re ideal for capturing leads and showcasing your expertise. Free tools can be templates, checklists, or calculators that solve problems. They provide instant value. Visual content includes images, videos, and infographics. It makes complex ideas easier to understand and keeps people engaged. Podcast episodes are audio recordings that share insights through interviews or other conversations. They’re great for reaching people who prefer to listen to content on the go.